STUDY: Different Engagement for Different Types of Content on Facebook
Do different types of content on Facebook lead to different types of engagement? Social media news aggregator NewsWhip has the answer.
Do different types of content on Facebook lead to different types of engagement? Social media news aggregator NewsWhip has the answer.
NewsWhip analyzed the January posts of five different kinds of content publishers:
- Bleacher Report, for sports.
- PlayBuzz, for interactive quizzes.
- The Atlantic, for long-form articles.
- TMZ, for celebrity news.
- Politico, for political news.
In a blog post, NewsWhip discussed its findings when it came to sports content:
At NewsWhip, we notice that many sports stories get a very high like ratio.
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