What’s Next? The Future of Marketing and Publishing

Greg Coleman, Linda Boff and Chris Graves offer a provocative and unscripted discussion on the future of marketing and publishingfocusing on content, and their stories from the field as top marketing leaders in the publishing, brand and agency worlds.

 

“If you don’t have the technology but you’re just seeking for the good story, it’s like batting in the dark.  It’s really hard to find it unless you can rapidly test and learn.”  - Greg Coleman, Buzzfeed

 

“We try pretty hard to show up in a way that's unbelievably fresh, unexpected - so to speak, we work really hard at starting platform up.” - Linda Boff, GE

 

“It gets back to that one immutable truth: Do you have a great, not just story, but series of stories to tell that anybody gives a damn about, in the right context, in the right time, in the right relevance?”  - Chris Graves, Ogilvy

 

Click ‘play’ on the video to learn more about how Buzzfeed, GE and Ogilvy stay ahead of the game.

 

 

To download the full video transcript fill out the attached form.

 

About the speakers

Greg Coleman is President of Buzzfeed.  See his full bio here.

Linda Boff is Executive Director of Global Brand Marketing for GE.  See her full bio here.

Chris Graves is Global Chairman of Ogilvy Public Relations.  See his full bio here.

 

About Roar Summit

An invitation-only conference created by RebelMouse to bring together leaders and innovators from brands, agencies, publishers and technology.  Join the conversation at roarsummit.com and download the app today.

 

Learn more about how RebelMouse can supercharge your content here.